Six Pillars of a Successful Affiliate Marketing Channel
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Guest Expert: Dustin Howes is the owner of Coalition Marketing, an affiliate marketing agency developing innovative techniques in publisher recruitment. Dustin has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships.
There are six pillars of success companies must have in place when building an affiliate program. This presentation will help you:
- Figure out if an affiliate program is right for you
- What is necessary to build a proper affiliate program
- How to run the program properly
Here's what you will learn:
- How to audit your affiliate program;
- Restructure the way you think about affiliate programs;
- How to welcome your affiliates (the right way);
- How to hire and train a dedicated affiliate manager; and
- How to recruit the right affiliates to your program.